- What’s your social media goal? Where you want to go?
- Promote your most popular blog and social media posts
- At the very least track Facebook Insights to see your progress.
- Try humor and controversy on social media. They’re compelling.
- Social media is powerful, but have a plan and be productive.
- Click FB Insights’ “Posts>When Your Fans are Online” to see your audience’s peak posting times. (Post during these times!)
- Provide the definitive answers to questions repeated over and over on your chosen social networks.
- Analyze your tweets. Which types got the retweeted, reactions and/or comments?
- Don’t be shy on social media; Go for it – but be authentic – and be social!
- Are you everyone’s “friend”? Each connection counts – and speaks loudly about who you are to your other contacts.
- If you want your social content to attract, do your best to share unique quality tips.
- Make sure you speak with an identifiable voice. Your posts should never sound “scripted.”
- Post regularly during your audience’s peak posting times on any social networks you use.
- If you use Pinterest use http://nitrogr.am/ to track analytics.
- Use http://nitrogr.am/ for monitoring hashtags monitoring.
- Highly personal negative posts are complaining and can alienate followers
- Include a mix of rich media like Video, photos, memes etc.
- Vine video clips loop. Instagram video clips don’t.
- Vine video streams on Twitter; Instagram videos stream on Facebook.
- Tapping your screen filming a Vine video starts filming. Tapping your screen filming a Instagram adjusts the focus.
- Be sure you don’t use any banned Hashtags reference http://thedatapack.com/banned-hashtags/
- Research hashtags to crowd-source user-generated content
- Remember that Instagram hashtags are not case-sensitive and don’t work with spaces or special characters.
- If your choosen social media platform doesn’t have good native analytics, look for third-party sites that provide it.
- Name your new product campaign and start talking about it on social media.
- Make new product posts on a regular schedule and don’t let content gaps.
- Don’t tell too much at once. Mystery creates interest! Use hints and teasers
- Use surveymonkey.com to create free surveys.
- If you’re advertising on Facebook, remember your ad images, including the thumbnail, cannot include more than 20% text.
- Use text, arrows, and calls to action on your Facebook Covers.
- Facebook Profile photos are need to 180 x 180.
- Use a clear, easy-to-read call to action.
- Facebook allows you to display three custom app tabs in your header section. Make the most of this!
- Only your short description displays in your Facebook header section, but fill out your Profile 100% for max searchability.
- Select “Replies On” in your Page Admin panel “Manage Permissions” section to increase the conversation on your page.
- If you consistently get endorsements that are not relevant on LinkedIn, be aware you can remove endorsements altogether.
- Check “Who’s Viewed Your Profile” on LinkedIn to see who is finding you and the keywords they used.
- In your LinkedIn Privacy and Settings page, “Select what others see when you’ve viewed their profile” to keep it private.
- In Google+ posts, encase text in asterisks for bold and underscore it to create italics. (Share this tip!)
- Did you know Google+ makes animated?GIFs from your photos? Just type the keyword “motion” in your Photos section to find them.
- Use the Google+ Ripples feature to track your posts by clicking the top-right arrow in your post.
Stand 4 Children Day at the ELC-Manatee luncheon.
Ritch Ventures and the Ritch Foundation were proud to support and attend the Early Learning Coalition of Manatee County’s annual luncheon.
The Early Learning Coalition is doing great things by providing much-needed support and services to prepare children for school and life skills.
This is the newest bus. Its mission is to bring books to children. What makes this bus special is its ramp so special needs children can enter the bus and enjoy the entire experience. This bus was made possible by donations to the Early Learning Coalition which is a nonprofit organization.
Lock Equity Established
Robert Ritch, Chairman and CEO of Ritch Ventures, announced that Ritch Ventures is partnering with Robert Ochoa to form Lock Equity. Lock Equity will provide consulting and capital to the energy sector.
Duck Race for Pace Center for Girls a Huge Success
On Saturday, May 13th, Pace Center for Girls raced 30,000 rubber ducks down the Manatee River at Caddy’s Bradenton! As Pace’s Signature Fundraiser, the Lucky Ducky Race for Pace provides much needed funding for girls to have access to a quality education and the counseling they need to thrive.
The entire community came together to adopt ALL 30,000 rubber ducks, which raced for the chance at prizes. The 1st Place winner, Jeff Houser, won the opportunity to take home a Jeep Wrangler (2-year lease or $5,000) provided by Firkins Automotive; The 2nd Place winner, Katie Dean, won Weekly Dinner for Two for a YEAR at Anna Maria Oyster Bar (some restrictions apply); And the 3rd Place Duck, adopted by Cross Creek Environmental, scored an outfit a month for a Year at the Teal Turtle Boutique! Over 20 other prizes were won!
How did we get all those ducklings adopted? Over 70 teams led by community volunteers and local businesses competed in the weeks prior to see who could adopt the most ducks. The top Board-Led team, Team “Quackerjacks,” adopted 2,587 ducks (led by Dottie Turner, Amanda Horne, Darcie Duncan, Alanna Massey, and Katie Carter Benoit). The top Community-Led “Team Oelker” adopted 2,152 (led by Chelsea Oelker). We also had the help of partnering establishments including Anna Maria Oyster Bar, Sonny’s BBQ, Caddy’s Bradenton, Swordfish Grill, Duffy’s Tavern and DOGPerfect locations, spreading the mission of Pace to their customers and sharing the opportunity to adopt ducks in the race.
Sponsors covered expenses of the event so that all funds from the community adopting ducks will directly benefit Pace girls. Diamond Duck sponsors include Neal Communities, Mosaic, FPL, Pittsburgh Pirates/Bradenton Marauders, Publix Super Markets Charities, and Planet Stone. Pace expects to raise over $180,000 from this event. Ritch Ventures sponsored this year’s race for the first time and looks forward to supporting this worthy cause in the future.
All our race partners and sponsors can be found on the race website: www.LuckyDuckyRaceforPace.com.
Visit our Facebook page to follow along and be inspired by our girls and their stories: https://www.facebook.com/PACEManatee.
About Pace Center for Girls: Pace Center for Girls envisions a world where all girls and young women have power, in a just and equitable society. Founded in 1985, Pace provides free year-round middle and high school academics, case management, counseling, and life skills development in a safe and supportive environment that recognizes and deals with past trauma and builds upon girls’ individual strengths. Dedicated to meeting the social, emotional, and education needs of girls, Pace has a successful and proven program model that has changed the life trajectory of more than 40,000 girls and is recognized as one of the nation’s leading advocates for girls in need. For more information on Pace Center for Girls, visit www.pacecenter.org
AQUALibrium partners with ALORA Pool Service
AQUALIbrium, a Ritch Ventures Company, has partnered with ALORA Pool Service. ALORA will subcontract with AQUALibirum to provide pool service in the Sarasota and Manatee, Florida, area. Robert Ritch, CEO of Ritch Ventures, stated he is proud to partner with a professional like Jesse Garcia, who owns ALORA Pool Service. Jesse has over ten years experience and is excited to start his own business.
Duck Race Fundraiser for PACE Center for Girls
The Ritch Foundation proudly sponsors the Duck Race to benefit PACE School for Girls.
Pace’s counselors and educators provide free year-round middle and high school academic services, counseling, life-skills training, career preparation, and more, developing individualized approaches based on each girl’s unique strengths, life experiences, and needs.
Pace Center for Girls will be racing 30,000+ adorable rubber ducks down the Manatee River for prizes, including a 2-year lease on a Jeep sponsored by Firkins Chrysler Dodge Jeep Ram (or $5,000 cash!), Weekly Dinner for TWO at Anna Maria Oyster Bar for a FULL YEAR (some restrictions apply), an Outfit a Month for an entire year from the Teal Turtle Boutique – and more! Over 20 prizes will be awarded!
Ritch Ventures Acquires AQUALIBRIUM
Robert Ritch, CEO of Ritch Ventures, announced the acquisition of AQUALIBRIUM, which provides pool service in Florida. Ritch Ventures will immediately enter into an expansion phase to establish a larger network of technicians and accounts.
Ritch Foundation Supporting FDNY Foundation
The Ritch Foundation provided a donation to support the Children’s Scholarship Fund. The funds go to cover the educational expenses of NYFD Fire Fighters who have passed away. This a great cause we are proud to support.